OKAY - so far you should have told me about . . . a MEDIA COMPANY in terms of its ownership, products and competitors. . . . a MEDIA PRODUCT in terms of IT'S PURPOSE i.e WHY it was made. As you can see you've now started addressing the 2nd criteria of the Audiences/Products unit. Today I want you to add to your analysis of the product by looking at its GENRE . Genre is the term used for classifying media products into groups with similar characteristics. Some popular media genres include horror, comedy, First person shooters, thrillers, RPGs, sandbox games, superhero movies. Genre is not about format (film/tv/radio/magazine/games) it's more about the TYPE of that product something is (horror film/ cooking show/ games magazine/ FPS game). Whatever product you've chosen to write about it will fit, neatly or otherwise, into a particular GENRE. The other term I want you to get your head round today is CODES and CONVENTIONS. Conventions are those particul